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Bringing Elevation to Hartford

By Controller

The challenge: Insurance company HSB was replacing the well-known On20 restaurant in its iconic One State Street building. With the stated intention of “bringing an elevated experience” to Hartford and … Continued

Creating a Sustainable Brand

By Controller

The challenge: An upcoming merger prompted Quantum Biopower to reinvest in its brand. Having equity in the “Quantum” name, the new Quantum Organics brand needed to be familiar yet still … Continued

Making a Commodity Hot

By Controller

The challenge: When Nutmeg Spice decided to launch a B2C e-commerce venture, they realized they were out of their element. Marketing for B2C is radically different from B2B, especially with … Continued