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A Brand Between Cowboy & Cool

By Controller

Rodeo Cannabis rode into the Connecticut market with momentum and a sense that something bigger was waiting to be defined. As they prepared for a business transformation with plans for … Continued

Brand as Runway for Growth

By Controller

Tweed New HavenRebrand2025 The challenge: Some partnerships don’t begin with a kickoff meeting. They build quietly over time. Our work with Tweed-New Haven Airport was years in the making, shaped … Continued

An Icon Reborn

By Controller

The challenge: Two decades after launching the brand, Kimora Lee Simmons reacquired and sought to reinvigorate Baby Phat, a global fashion icon known for bold femininity and street-chic luxury. But … Continued

Tapping into a Vintage Vibe

By Controller

No Data. No Decks. No Problem. Mercedes-Benz came to Rebel looking for content with a “social first” mindset — imagery that would inspire people to like, comment, share…and dream. Normally, … Continued

Bringing Elevation to Hartford

By Controller

The challenge: Insurance company HSB was replacing the well-known On20 restaurant in its iconic One State Street building. With the stated intention of “bringing an elevated experience” to Hartford and … Continued