The challenge:

Ch@mobile is a new kind of wireless carrier for creators, streaming, gaming, music, and the communities shaping what’s next. These audiences demand credibility and authenticity, so Ch@ needed to look like something other than a faceless corporate utility company — while still offering quality service.

The insight:

In this space, proof is currency. To gain trust, the brand must look the part, and more importantly, get the stamp of approval from known creators and voices.

The solution:

From logo & tagline and digital experiences to influencer campaigns and Times Square, we built the brand from the ground up, creating a platform designed to turn connectivity into culture and access, all backed by Young Thug, Adin Ross, Shedeur Sanders, and more.