The challenge:

To many, Stamford, CT, is just another stop on Metro North or another exit off I-95. These people don’t realize how much there is to do and how easy it is to get there, whether for a day trip or long weekend.

The insight:

While New Yorkers love the Big Apple, it turns out they’re actively looking for new experiences and quick, convenient getaways. With Stamford being more accessible than places like the Hudson Valley or the Hamptons, it’s almost like it’s part of New York City. An interesting, unexplored, has-something-for-everyone part.

The solution:

Next Stop: Stamford borrowed the iconic black-and-white style of New York’s subway signage to highlight some of the most appealing aspects of Stamford, from food to open spaces. By taking something so familiar and using it in an unexpected way, we captured attention while communicating how simple it is to plan a getaway to Stamford.