Changing the Face of the Skincare Market
Delavie Sciences came to The Rebellion Group with a unique, proprietary ingredient and a goal: to set themselves apart in a saturated skincare market.
A unique ingredient alone wasn’t enough to break through the noise of a hyper-crowded market. Delavie needed a comprehensive program, covering everything from brand development to social media marketing, to successfully make their vision a reality.
We kickstarted the project with a deep dive into consumer research and competitive analysis, which allowed us to accurately position the brand. With brand longevity and future collections in mind, we developed a logo and product packaging for Delavie’s flagship product, Aeonia Age Defying Serum. We then built a dynamic ecommerce website with custom elements and engaging blog content designed to leverage SEO best practices to drive traffic to the site. Finally, we developed a social media playbook — a comprehensive content strategy guide, covering optimal graphics and content usage to maintain a consistent presence across platforms and influencers, solidify an authentic, long-term relationship with Delavie’s audience, and drive brand awareness and sales.
With all the elements in place, The Rebellion Group and Delavie Sciences introduced Aeonia Age Defying Serum to the market. Within two months of the launch, Delavie Sciences experienced:
increase in organic social impressions
increase in organic social video views
increase in website users