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Building a Budding Cannabis Brand


The Challenge:

Budr’s founders had licenses to open two cannabis dispensaries in CT. They were ready to establish and grow their digital footprint, but stringent cannabis marketing regulations made finding the right partner to fuel their growth imperative.

The Insight:

Budr had a name and a vision, but needed a strategic direction for its website, with a focus on ecommerce, social media, and more—all in advance of the opening of its West Hartford and Danbury, CT locations.

The Solution:

Starting with the logo, we built out a brand based on a “superior cannabis experience,” with website and campaign messaging focused on educating consumers, community engagement, and, of course, online shopping.

The Results:

Budr has clearly taken root, having recently opened a third location and branched out into branded merchandise. The figures to the right are based on a one-month billboard campaign for the West Hartford grand opening and a two-day rolling billboard campaign for the Tolland grand opening.


Billboard impressions


Impressions per day


Rolling billboard impressions