Powering Enrollment Marketing
Facing declining enrollment, a shifting prospective student demographic, and ever-increasing competition, Regis University knew it was time to hit the reset button on their marketing.
Following an in-depth, collaborative workshop, we determined that there were three key objectives. They included immediate improvement in quality leads that convert into applicants, defining the Regis brand narrative and infusing that story into all enrollment marketing campaigns, and building an enrollment marketing machine to drive leads and applicants to an admissions microsite.
Based on a human-Centered “Build You” messaging model designed to support students in Mind, Body, and Soul, the Rebellion Group built out a comprehensive marketing program. Working across select degree programs, it encompassed paid and organic media (including Facebook, Instagram, Spotify, Reddit, TikTok, Twitter, and YouTube), print ads and direct mail, broadcast media, and more. Each campaign was designed to steer prospective students to the Regis Admissions Hub.
When a machine is truly humming, you know it, and the Regis marketing enrollment machine has been no exception. A brief roundup of results includes:
New users since the launch of the Admissions Hub
users driven to the Admissions Hub through paid media efforts