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Branding a “Culture of Safety”

NOVA Safety Associates

The Challenge:

Nova Safety Associates offers a long list of proactive construction-site safety services, but was having trouble breaking through in the crowded construction consulting market.

The Need:

In the highly competitive world of construction-site consulting, Nova Safety Associates’ sets itself apart by offering a slate of comprehensive of services. But its secret weapon is a proprietary app that takes paperwork out of the equation in an industry requiring in-depth, timely documentation. These differentiators would help us create a core message that would truly resonate with potential clients.

The Solution:

In this case, we turned to an outcome-based strategy: Nova uses its services and app to help its clients develop a “culture of safety” — one designed to help prevent construction site and workplace mishaps before they occur. It was an essential building block in website development, paid media, and all other programming.