The challenge: Insurance company HSB was replacing the well-known On20 restaurant in its iconic One State Street building. With the stated intention of “bringing an elevated experience” to Hartford and beyond, HSB planned to lean into its own 150-year history of innovation in creating The Foundry, an upscale restaurant that would feature an industrial chic … Continued

The challenge: Sleep is something we all do but probably don’t think much about. However, for those willing to invest in a better nightly experience, our client had a new, sustainably produced, silk-like material that they wanted to bring to market. It needed a name, a brand, the works. The insight: Eco-friendly products make people … Continued

The challenge: For more than 60 years, the New England Air Museum (NEAM) has been dedicated to preserving the history of aviation, showcasing the ingenuity of human flight, and inspiring the next generation of aerospace engineers through dynamic, interactive exhibits and educational programs. Like many attraction-based destinations, museums—including NEAM—were having trouble building traffic back up … Continued

The challenge: An upcoming merger prompted Quantum Biopower to reinvest in its brand. Having equity in the “Quantum” name, the new Quantum Organics brand needed to be familiar yet still suitable for a company at the forefront of organic waste diversion. The insight: Unlike many peers in this emerging industry, Quantum has walked the walk … Continued

The challenge: When Nutmeg Spice decided to launch a B2C e-commerce venture, they realized they were out of their element. Marketing for B2C is radically different from B2B, especially with a commoditized product in the hyper-competitive food and beverage category. The insight: Pepper is pepper. Chili powder is chili powder. What the spice market was … Continued

The challenge: After more than a decade in business, privately-owned Beirne Wealth Consulting Services — which develops financial strategies for individuals, families, business owners, and institutions — found that it was time to inject new life into their brand. Our charge was to build a more approachable, modern presence for Beirne across all digital and … Continued

The challenge: It all began with Vortex Man, a hero who embodied the fight against waste and environmental degradation. Although he started as an unknown figure, the Vortex Man team had a bigger vision: to inspire a global audience of passionate fans and environmentalists to work together for a more sustainable future. When we first … Continued