The challenge: Bottomline Technologies, a global payments processing firm, came to us for a complete website rebuild. At the same time, they were in the middle of a brand refresh with the goal of evolving their digital presence. The catch? They had only a new logo to work with. Without a comprehensive brand experience and … Continued

The challenge: For more than 60 years, the New England Air Museum (NEAM) has been dedicated to preserving the history of aviation, showcasing the ingenuity of human flight, and inspiring the next generation of aerospace engineers through dynamic, interactive exhibits and educational programs. Like many attraction-based destinations, museums—including NEAM—were having trouble building traffic back up … Continued

The challenge: An upcoming merger prompted Quantum Biopower to reinvest in its brand. Having equity in the “Quantum” name, the new Quantum Organics brand needed to be familiar yet still suitable for a company at the forefront of organic waste diversion. The insight: Unlike many peers in this emerging industry, Quantum has walked the walk … Continued

The challenge: When Nutmeg Spice decided to launch a B2C e-commerce venture, they realized they were out of their element. Marketing for B2C is radically different from B2B, especially with a commoditized product in the hyper-competitive food and beverage category. The insight: Pepper is pepper. Chili powder is chili powder. What the spice market was … Continued