The world of SEO is hypercompetitive, and maintaining best practices is an ongoing process that truly never ends as Google consistently changes their guidelines and, more importantly, your potential users change how they search for information. It’s critical to never sleep on your website’s search performance — there’s a competitor out there just waiting to take your spot on the ladder up to position 1. Rebellion Group’s SEO services can help you make that climb and keep you there.
The ROI of SEO
For any marketing activities, it’s crucial to understand what the return on investment looks like. While that’s true for SEO, the major difference is the time it takes for those efforts to have an impact.
While paid media campaigns can be set up and launched to start to generate activity immediately, SEO efforts take more thoughtful ideation before being implemented on a site. It takes time to be found by Google and even show up in search results. The benefits of investing in SEO early on in your marketing efforts can set you apart as your target audience researches who to partner with or where to make their next purchase.
How Long Does SEO Take?
It depends. How much is an average order for your business? How long do your clients typically engage with you? What is the current conversion rate of your website? All these factors play into what your ROI will look like.
Key to the success of our SEO efforts is benchmarking where you currently rank for important terms related to your business. The click-thru-rate for organic search results is much higher at the top of the page, but drops quickly as you move down even page one. The farther away your website is from the top of page one, the more work it will likely take to get you there; however, the sooner you start to work your way up the search results the more visibility you can gain online.
SEO Strategy with Rebellion Group
Whether it’s SEO Research, On-Page SEO, Off-Page SEO, Technical SEO, or Local SEO, we start by taking your business goals and vision of success (as it pertains to SEO) into account when doing an initial audit of your website(s). Once completed, we will have a list of the low-hanging fruit — those tasks that can be tackled immediately — and the deliverables for the following months that can help you reach your goal.