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Tapping into a Vintage Vibe

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No Data. No Decks. No Problem. Mercedes-Benz came to Rebel looking for content with a “social first” mindset — imagery that would inspire people to like, comment, share…and dream. Normally, … Continued

Bringing Elevation to Hartford

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The challenge: Insurance company HSB was replacing the well-known On20 restaurant in its iconic One State Street building. With the stated intention of “bringing an elevated experience” to Hartford and … Continued

Creating a Sustainable Brand

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The challenge: An upcoming merger prompted Quantum Biopower to reinvest in its brand. Having equity in the “Quantum” name, the new Quantum Organics brand needed to be familiar yet still … Continued

Making a Commodity Hot

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The challenge: When Nutmeg Spice decided to launch a B2C e-commerce venture, they realized they were out of their element. Marketing for B2C is radically different from B2B, especially with … Continued