CHESHIRE, CT — October 24, 2023 — Rebel Interactive Group, a leading digital marketing agency known for its innovative, data-driven approach, is thrilled to announce the addition of Dr. Christopher Nocera to its team. Dr. Nocera will assume the role of Data Scientist, bringing a wealth of expertise in data engineering, research design, behavioral psychology, and decision-making development to further enhance the agency’s capabilities.
Dr. Nocera boasts an impressive multidisciplinary background with a profound understanding of consumer behavior and technology decision-making processes. With over 15 years of experience in shaping growth strategies, improving marketing efforts, and leveraging data analytics to drive consumer engagement, Dr. Nocera has established himself as a pioneer in the field. His extensive career has seen him take on various roles, including co-founder, head of product, CTO, Chief Scientist, and CIO, allowing him to create exceptional user experiences that drive sales and loyalty.
As a graduate doctoral student at Harvard and a visiting scholar at Yale, Dr. Nocera has dedicated his research to socio-cognitive, neuro, emotion, and decision-making processes. His work delves into the intricacies of human decisions from biological, neuroscience, and behavioral perspectives, seeking to understand the “why” behind our choices and how they are influenced. Through the application of data modeling and personalized targeting, Dr. Nocera has developed proprietary methods, resulting in numerous patents and applications, designed to craft tailored online experiences that impact behavior.
Having built a successful data company and collaborated with some of the most renowned marketing and consumer-focused brands, including Gillette, Under Armor, CVS, Walmart, Target, Sony, Diesel, BlackRock, Procter & Gamble, Maybelline, and L’Oréal Paris, Dr. Nocera’s skills and experiences are unparalleled. His work has driven results that have revolutionized the industry, making him a sought-after expert in the field.
“We are delighted to welcome Chris to the Rebel Interactive Group family,” said Bryn Tindall, CEO and Owner at Rebel Interactive Group. “His extensive knowledge and experience in data science and consumer behavior will be invaluable as we continue to provide innovative digital marketing solutions to our clients.”
Rebel Interactive Group is excited to have Dr. Nocera on board, and his addition to the team underscores the agency’s commitment to delivering cutting-edge solutions for their clients. His expertise in data engineering, AI/ML/NLP data modeling, and deep insights into consumer behavior will undoubtedly propel the agency’s offerings to new heights.
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Rebel Interactive Group is a cutting-edge digital marketing agency based in Cheshire, CT. From branding and messaging to website and video creation, Rebel ignites success for businesses large and small. The agency has the distinction of being one of the fastest-growing companies in Connecticut recognized by the Inc. 5000 three years in a row. For more information visit rebelinteractivegroup.com and follow us on Facebook, Instagram, and LinkedIn. Are you ready to find your Rebel?