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Rebel Interactive Group Selected to Showcase Unique Subject Matter Expertise at UPCEA Industry Event

Rebel Staff,

Agency senior leaders will share unique higher-education mastery at the highly anticipated conference on October 26-28 in Providence, RI

Cheshire, CT (October 18, 2022) — Connecticut-based digital marketing agency, Rebel Interactive Group, and two of its senior leaders: President and Co-Owner, Allison Minutillo, and Chief Strategy Officer, BJ Kito have been selected to speak at the upcoming 2022 UPCEA New England Region Conference in late October.

According to its website, UPCEA is the only organization in North America that focuses on the professional, continuing, and online (PCO) education enterprise. For more than 100 years, UPCEA has served most of the leading public and private colleges and universities in North America. 

“The opportunity to share with conference-goers our transformative spin on breaking away from the traditional higher-ed playbook and embrace the demands of today’s students in a rebellious manner, brings with it great pride,” stated Allison Minutillo, President, and Co-Owner. 

With higher education at an inflection point and the line between “traditional” and “nontraditional” students blurred, candidates weigh a broader set of factors when considering their options: sync v. async, in-person v. remote, degree v. certifications or badges, etc, therefore, employers have joined MOOCs for direct-path upskilling and/or OPMs to generate leads required to meet enrollment goals. The marketplace has shifted seemingly overnight and leadership cannot ignore these trends.

“Client after client, industry after industry, Rebel Interactive Group has seen firsthand the least common denominator that distinguishes those institutions that thrive and those that flounder. The lack of rebellious leadership is more prevalent in higher education than in any other industry,” states Minutillo. “With the right amount of reflection, honesty, tools, frameworks, and ah-ha moments, you can be the leader your institution needs to solve its biggest challenges.”

In direct response to the challenges the higher-ed industry faces, and in collaboration with Regis University, Rebel Interactive Group will share with conference attendees invaluable insight paired with the tools to facilitate a new level of confidence in leadership intended to have direct, honest, vulnerable, action-oriented, optimistic, motivating, and inspiring conversations with their teams to position themselves for success, while also learning the ‘one the word that will solve every enrollment challenge.

“Through a highly collaborative approach with our valued University clientele, we have identified real solutions for legitimate pain points within today’s Higher-Ed landscape. We start by putting ourselves in the shoes of the student and then dive in – head first – with creative, yet strategic analytic efforts that ultimately help set ourselves apart from other digital agencies,” said Bryn Tindall, CEO, and Owner of Rebel.

To speak one-on-one with Allison or BJ regarding the topics they plan to discuss at the UPCEA New England Region Conference, contact Sara Dolan at


About: Rebel Interactive Group is a locally-owned, cutting-edge digital marketing agency based in Cheshire, CT. From branding and messaging to website and video creation, Rebel ignites success for businesses large and small. The agency is one of the fastest-growing companies in Connecticut recognized by the Inc. 5000. For more information, visit and follow on Facebook, Instagram, and LinkedIn. Are you ready to find your Rebel?

About UPCEA: UPCEA is the leading association for professional, continuing, and online education. For more than 100 years, UPCEA has served most of the leading public and private colleges and universities in North America. Founded in 1915, the association serves its members with innovative conferences and specialty seminars, research and benchmarking information, professional networking opportunities and timely publications. Based in Washington, D.C., UPCEA also builds greater awareness of the vital link between contemporary learners and public policy issues.