The Best Answers Don’t Always Come From a Screen
Marketing is changing fast. AI is reshaping how content gets created, search is evolving with it, and brands are trying to take advantage of new technology without losing what makes them sound and feel human.
Those are big questions. They’re also a lot easier to tackle when you get the right people in the room.
That’s the idea behind Off Record, Rebellion Group’s private gathering for Connecticut marketing leaders. Ahead of the event, FOX61 spoke with Chad Wable, CEO of Patriot Growth Insurance Services and Sarah LeBlond Director of Marketing and Communications at Cheshire Academy about the questions they’re bringing to the conversation and why learning from other leaders matters.
For Wable, AI is less about replacing people than figuring out where the technology can make them better at what they already do.
“There’s a lot of conversation about how AI and technology is replacing jobs, but honestly, I think the best and brightest are figuring out that it’s a tool,” he told FOX61.
LeBlond is looking at AI through another lens: how it could change search, algorithms, and the way brands get found. At the same time, she sees continued value in authentic, human content, including the student-created social content that gives audiences a real look at the Cheshire Academy experience.
That’s why Off Record isn’t built around having all the answers. It’s about bringing people with different experiences and perspectives together to ask better questions, compare what they’re seeing, and get smarter about what comes next