The Western Mass Pass Spotlighted on Mass Appeal brings a convenient, digital-first solution to local tourism, connecting residents and visitors to the region’s top attractions, dining, and cultural destinations while supporting local businesses.
Hosted on WWLP’s Mass Appeal, the discussion featured Michele Goldberg (VP of Marketing, Explore Western Mass) and Mel Nardiello (Director of Talent & Culture, Rebellion Group) to highlight how the free mobile pass unlocks exclusive deals, discounts, and experiences across Western Massachusetts.
The conversation emphasized that the Western Mass Pass acts as a digital passport, allowing users to discover or rediscover regional highlights—ranging from iconic venues like Yankee Candle, the Basketball Hall of Fame, and the Springfield Museums to top local restaurants and entertainment hubs—at significant savings.
“This pass is a real incentive to get people out to discover new places and enjoy locations across Western Mass they haven’t visited in a while,” noted Goldberg.
“It lives right on your phone, making it seamless to log in, explore new attractions, and take advantage of exclusive savings whenever you’re ready,” added Nardiello.
To claim your free digital passport and explore participating locations, visit westernmasspass.com.