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Hartford Business Journal — Hartford launches free World Cup watch parties, bids to become regional hub

Rebel Staff

Connecticut isn’t hosting any World Cup matches, but it sits in the middle of the action — wedged between host cities Boston and New York.

Hartford is leaning into that position with a marketing campaign launched by the city and promoted by Cheshire-based Rebellion Group.

Hartford’s “Summer of Soccer” runs from Thursday, June 11 — the day the tournament kicks off — to July 19, with a slate of free watch parties and cultural events meant to make the Capital City the region’s viewing destination.

Read the full article here.