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Digital Marketing Agency Launches Apparel Line for the New Workplace

Rebel Staff,

Southington, Conn. — June 9, 2021 — Rebel Movement, the exclusive apparel arm of Connecticut’s digital marketing agency Rebel Interactive Group, announced a limited release capsule collection for summer 2021 today. 

Rebel Movement was inspired by the idea of “workplace casual,” and the belief that productivity and happiness both stem from comfort. 

“To quote Steve Jobs’ famous speech: ‘Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes … the ones who see things differently–they’re not fond of rules, and they have no respect for the status quo…’ The Rebel brand was founded with these very same values,” said Bryn Tindall, CEO and owner of Rebel Interactive Group.

The summer capsule collection includes custom tops and hoodies inspired by everyday street style, in a selection of pastel colors that highlight attributes of the Rebel Movement brand and even rainbows in celebration of LGBT Pride Month. 

“This mindset has been instilled in our culture, even down to the way our Rebels dress. Rebel Movement was the natural next step for the brand, especially in the new era of widespread remote work and the embracement of casual workwear. We hope this launch inspires other companies and their employees to break down the mold of the old, stifling corporate culture.“

“How you dress should not define your professional capabilities. Since day one of joining Rebel, my personal style of often mixing a blazer, t-shirt, ripped jeans, and sneakers was encouraged, rather than frowned upon,” said Carly Benedetto Bova, Rebel Interactive’s VP, Business Development. 

“Rebel Movement was created to encourage others to express their personal style in the workplace, whether at home, in the office, or in the boardroom.”  

Rebel Movement will release limited collections each quarter highlighting the lifestyle and embracing the values of the Rebel brand.  

To find your Rebel, visit Rebel Movement’s website and follow the brand on Instagram

Rebel Interactive Group is a digital marketing agency based in Southington, Conn. Rebels ignite inspiration by empowering rebellion: it’s the alchemy that occurs when expertise and experimentation are combined. It’s audacious. And audacity is contagious. Are you ready to find your Rebel?



Toni Kuziak

Rebel Marketing Manager