Amazon Changes the Attribution Rules. And You Win
Amazon Branding Ecommerce,
The problem for sellers on Amazon has always been measuring the effectiveness of ad campaigns that are driving customers to Amazon product pages. In the past, once you drove traffic from Facebook, Search, or Display to an Amazon product page, your visibility on how that off-Amazon traffic performed was non-existent. But with this new tool, Amazon has opened its “walled gardens” and will allow users to effectively measure and optimize their off-Amazon campaigns driving to Amazon product pages.
The Amazon Attribution Console itself allows advertisers and brands to create channel- and product-specific attribution URLs for off-Amazon campaigns. It’s also an all-in-one on-demand reporting tool and allows users to make real-time, data-backed changes to all off-Amazon campaigns.
What does Amazon Attribution Mean for Sellers?
This new Attribution tool will help maximize your return on investment (ROI) and grow product sales. You will also be able to gain channel-specific insights based on how consumers discover, research, and buy your products on Amazon. The Attribution tool, which Amazon had pre-released to selected large brands and agencies, is now available to all Amazon sellers and brand owners.
If navigating this particular part of Amazon seems daunting, Rebel’s here for you. We can help you amp up your Amazon sales (and de-clutter your off-Amazon campaign attribution). Contact us today!