The challenge:
Bottomline Technologies, a global payments processing firm, came to us for a complete website rebuild. At the same time, they were in the middle of a brand refresh with the goal of evolving their digital presence. The catch? They had only a new logo to work with. Without a comprehensive brand experience and the guidelines needed to create it, we might risk lacking the messaging and creative form and function required to build not just the site, but the brand interaction we hoped to achieve.
The insight:
With hundreds of web pages requiring input from stakeholders across multiple countries, keeping content and graphics aligned would require a single reference point—one source of truth—for Rebellion Group and Bottomline. Comprehensive brand guidelines would help effectively drive the narrative and tone as well as the design direction.
The solution:
We developed a comprehensive set of brand guidelines covering everything from Bottomline-specific vocabulary to fonts, colors, imagery, and more. Given the vast scope of the site, the guidelines were a critical part of our more user-friendly and cohesive responsive design approach. The result was a contiguous feel across the entire site, making Bottomline’s capabilities more accessible for more productive user journeys. In addition, the guidelines can help their international teams maintain branding consistency across their entire digital presence.
