By Andrew Larson
Six hours after a new restaurant in downtown Hartford, The Foundry, opened on Jan. 16, its tables were fully booked for the week.
Soon, reservations were booked through the whole month. The restaurant has drawn such interest that reservations typically require 30 days’ notice.
The Foundry has many selling points, from its panoramic views of the Capital City and lively and urbane atmosphere to its open kitchen design — situated on the 20th floor of downtown’s landmark Hartford Steam Boiler building.
But the successful launch was peppered with some marketing magic, too.