The Insight:
In higher education, a school’s brand is more than just its image. It’s the story, soul, and embodiment of the pride students feel well beyond graduation.
The Solution:
After surveying students and faculty to understand what makes Eastern special, we crafted concepts centered around the school’s Warrior mascot.
The Results:
The selected concept informed a bold, new brand that embraced the mascot’s spirit and tenacity. Applied across a range of assets from posters to videos to swag, our concept covered the campus and the client’s marketing materials in Warrior spirit.
MORE ACTS OF REBELLION
