There’s nothing particularly new about the idea of applying game-like principles to non-game topics.
What’s changed is the broader digital context: we’re living in an increasingly virtual world, and one of the biggest challenges is keeping people engaged. If you can’t gather in-person, you need to find another way to hold your audience’s attention. Enter gamification.
Building Games Around Your Audience
At Rebellion Group, we love games and when we partner with any client on a gamification project, we take a deep dive into your target audience. Armed with data, qualitative insights, and years of experience playing games, we identify engagement opportunities within each audience segment. We then build your game with targeted incentives designed to bring your audience to the desired action.
Great Gamification Takes Strategy
Effective gamification has little to do with flashy animations and everything to do with fun. We plan every aspect of your gamification initiative with audience-specific facets and touchpoints in mind, including: point systems, rewards, achievements and badges, leaderboards, dashboards, and back-end management.
Once we have the structure of the game fully fleshed out, our designers, developers, and copywriters get to work to create all of the assets needed to get it up and running. Over the course of production, we constantly playtest and refine the experience to provide the best final product. Of course, we also work with you to promote the game on your website and social media channels and integrate it with your other systems, including CRM and marketing automation.
Engage Your Audience with a Bespoke Solution
It’s one thing to take a prepackaged gamification product off the shelf and use it to entertain your audience for a few minutes. It’s quite another to take a strategic approach from an agency full of actual gamers to make something that does more than meet business goals — it’s actually fun. Whether you need to keep your employees engaged, turn first-time buyers into repeat customers, or impress prospective clients, we put the power of games to work for you.
