Brand ambassadors can be key to harnessing the power of customer loyalty for your business. By leveraging brand ambassadors — those customers and employees who already love your brand — we can create long-term relationships and amplify your message to their followers, while spending less compared to traditional advertising methods.
When recruited and activated, brand ambassadors can reach consumers at every level of the purchase funnel, increasing awareness, building brand trust, driving purchases and conversions, creating authentic, credible connections, and showcasing product highlights and benefits.
Activating a Successful Brand Ambassador Program
We believe in taking a bold and innovative approach to brand design systems. We understand that every brand is unique, and we strive to create design systems that capture the essence of your brand, the people using it, and the people experiencing it. Our systems combine creativity with strategic thinking to develop visually stunning and impactful brand elements that can be easily implemented by all teams.
- Strategy: We conduct extensive audience and competitor research to recommend a structure that will work for your brand.
- Ambassador recruitment: We launch paid advertising and/or organic social media campaigns to help amplify your new ambassador program. This will drive awareness and encourage ambassadors to apply.
- Landing page and content creation: To recruit ambassadors, we need a place to direct them. We’ll comprehensively outline the program and instructions for speaking about the brand using your existing CMS or a landing page.
- Activation: As applications roll in, we’ll help approve ambassadors based on the predetermined criteria then manage the relationship via email to ensure they’re trained and knowledgeable about your brand.
- Community management: We offer community management to monitor online conversation surrounding your brand and maintain active engagement with ambassadors. We also help strategize where and when to use the content created to amplify its reach and impact.
Let Our Brand Ambassadors Carry the Torch
A brand is only as strong as the relationships it fosters with its prospects and customers. That’s why our brand ambassador services go beyond traditional influencer marketing to create personal connections between your brand and your audience. With lower costs and a more hands-off approach, brand ambassador marketing can be an effective way to grow your business.