CHESHIRE, CT (WFSB) – A local digital marketing company claims to already know which Super Bowl commercials will be winners and losers before the game even airs, using artificial intelligence to analyze the ads.
BJ Kito, president of Rebellion Group in Cheshire, put 16 Super Bowl ads and trailers into the company’s AI tool called Agent XQ. The algorithm analyzes commercials based on 109 factors in five different categories and provides rankings within seconds.
“And there are many, many, many benefits that, you know, AI provides,” Kito said. “We have a ranking system. Most of them scored really well, right?”