AI Has Moved From Experiment to Expectation
For many businesses, the first stage of AI adoption was relatively simple: generate some content, summarize a document, or ask a chatbot a question. But the opportunity — and the challenge — is quickly becoming much bigger.
In the webinar Beyond the Basics: Leveraging AI for Operations, Search Visibility, and Data Security in 2026, Rebellion Group CEO Bryn Tindall joined Triple Helix Corporation CEO Jason Bittner to explore what happens when businesses move beyond surface-level AI and begin integrating it into how they actually operate.
From connecting previously siloed business data to building AI-powered workflows, companies now have opportunities to make information more accessible and useful across their organizations. Tindall described it as a “watershed moment,” where technologies that once stood apart can increasingly be connected, analyzed, and tailored to what a business actually needs.
That shift is also fundamentally changing search. Traditional SEO still matters, but Tindall explained that discovery is increasingly only half the equation. Prospective customers are using AI to research companies, compare potential partners, evaluate reputations, and validate their decisions, often without ever reaching a company’s website.
“SEO has become a two-sided game now,” Tindall explained. “Businesses still need to be found when someone doesn’t know who they are, but they also need to understand what AI tells people once they begin researching the company.”
With greater capability comes another responsibility: protecting company and customer data. Bittner and Tindall discussed the importance of AI governance, privacy policies, employee education, and clear rules around what information can and cannot be shared with AI tools. As Tindall noted, clients are increasingly asking their partners where their data is going, who has access to it, and what tools are being used.
And none of these practices can remain static.
“The pace with which everything that we’re talking about is evolving is breakneck,” Tindall said. “You have to pay attention and be updating as you go.”
For businesses, that may be the most important takeaway. AI is quickly becoming part of the competitive landscape, but adopting it effectively requires more than simply using the newest tools. It means understanding where AI can create meaningful value, protecting the information that matters, maintaining human oversight, and continually adapting as the technology changes.
As Tindall put it, “We lean into it in every way possible right now.” But he added an equally important qualification: “You have to have human oversight.”