Marketing Workshop July 2025
Save the Date: July 11, 2025
9:00 AM – 12:30 PM | Rebellion Group HQ
535 W Main St, Cheshire, CT 06410
Hosted by Rebellion Group, this in-person + virtual workshop brings together the top marketing and communications minds from the CSCU system for a morning of insight, collaboration, and innovation. Whether you manage communications and PR, run paid campaigns, lead social media, or design digital experiences, this session is built to provide immediate value and foster long-term collaboration across the CSCU system.
As each institution navigates an increasingly competitive and digital-first landscape, this summit will spotlight effective tools and channels, and elevate CSCU’s collective voice across the state and beyond.
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Aligning Strategy. Sharing Tools. Elevating Impact.
Key Topics Include:
Paid Social Media Best Practices
Tips and tactics for running more efficient, impactful campaigns
Emerging Platforms
Using TikTok and other new channels to connect with prospective students
SMS-Based Advertising
How and when to engage students via text, with compliance and personalization top of mind
QR Code Strategy & Analytics
How to track offline-to-online performance and optimize placements
Trends in Higher Ed Marketing
See what’s working beyond the CSCU system and how that may be applied locally. Practical ideas to bring back to your team
Master GA4, Elevate Your Marketing Impact
Gain certified insights into Google Analytics 4—and learn where to optimize your campaigns for smarter decisions.
Steve McLoughlin
SVP, Strategic Marketing & Impact
James Dowd
Chief Creative Officer
BJ Kito
Chief Strategy Officer
Dr. Christopher Nocera
Chief Data Scientist
Samantha Manz
Director of Brand Experience
Rachel Silverstein
Senior Account Executive
This workshop is both collaborative and tactical; you’ll walk away with actionable next steps and a stronger connection to your counterparts across the CSCU system.
Seats are filling up quickly, so reserve your spot today!