The challenge:
When Nutmeg Spice decided to launch a B2C e-commerce venture, they realized they were out of their element. Marketing for B2C is radically different from B2B, especially with a commoditized product in the hyper-competitive food and beverage category.
The insight:
Pepper is pepper. Chili powder is chili powder. What the spice market was missing was something disruptive. An edgy, chaotic, recipe-eschewing fireball of a brand that celebrated bringing a little madness — and a lot of fun — to the kitchen.
The solution:
We came up with Spice Madness, a name and brand that evoked bold, piquant experiences beyond your typical spices and seasonings. Leveraging provocative messaging, we built a dynamic Shopify site strategically designed to generate conversions and give users the fun, frictionless experience they crave in an e-commerce environment. Other tactics included bold paid media and organic social strategies that made our content stand out and helped foster an online community of chefs and foodies.
The results:
Just 90 days after launch, sales doubled and continue to do so month over month.
2x
In sales just 90 days after launch.
