The challenge:

Despite its strategic location, abundant resources, and appealing incentives, Stamford, CT, has been overlooked by businesses that are relocating or expanding operations.

The insight:

Stamford really does offer an array of benefits of businesses, like office space that costs about half as much as nearby Manhattan. And when you factor in Stamford’s natural combination of city life and suburban charm, it’s clear this place is not like other locations.

The solution:

In business, “unicorn” is a familiar term, used to describe a skilled employee or thriving startup. Our campaign added a third definition: Stamford, a city with a rare combination of business advantages and lifestyle amenities.

“A real unicorn” positions Stamford accordingly, as it ensures people understand this isn’t make-believe. It’s readily available for businesses on the move.