The challenge:
Sleep is something we all do but probably don’t think much about. However, for those willing to invest in a better nightly experience, our client had a new, sustainably produced, silk-like material that they wanted to bring to market. It needed a name, a brand, the works.
The insight:
Eco-friendly products make people feel good, but being sustainable isn’t necessarily a primary factor in a high-end buyer’s decision-making process. To be a luxury brand, we first had to look the part before delving into the worthiness and environmental benefits of the product.
The solution:
We created Whisp, a luxury brand that, at every touchpoint, is reminiscent of how it feels to sleep on its sheets and pillows. The look and feel of Whisp is light and clean, and the copy has a welcoming airiness of its own.
The result:
From tagline to website, the client is positioned to credibly go to market in a crowded space where many brands offer no clear point of differentiation. Whisp, on the other hand, is an alluring brand that happens to make products from natural, renewable resources. A win-win.
