The Insight:
Budr had a name and a vision, but needed a strategic direction for its website, with a focus on ecommerce, social media, and more—all in advance of the opening of its West Hartford and Danbury, CT locations.
The Solution:
Starting with the logo, we built out a brand based on a “superior cannabis experience,” with website and campaign messaging focused on educating consumers, community engagement, and, of course, online shopping.
The Results:
Budr has clearly taken root, having recently opened a third location and branched out into branded merchandise. The figures to the right are based on a one-month billboard campaign for the West Hartford grand opening and a two-day rolling billboard campaign for the Tolland grand opening.
1.92M
Billboard impressions
45,923
Impressions per day
59K
Rolling billboard impressions
MORE ACTS OF REBELLION
