The challenge:

For more than 60 years, the New England Air Museum (NEAM) has been dedicated to preserving the history of aviation, showcasing the ingenuity of human flight, and inspiring the next generation of aerospace engineers through dynamic, interactive exhibits and educational programs.

Like many attraction-based destinations, museums—including NEAM—were having trouble building traffic back up to pre-pandemic levels. They looked to Rebellion Group to help bolster not just foot traffic, but fundraising and greater awareness of its educational programming.

The insight:

Among the issues NEAM faced in terms of building awareness across audiences was a sort of marketing identity crisis: The museum had developed different campaigns for each demographic. It was a creative approach that lacked cohesion and consistency in both messaging and design, making the disparate campaigns feel unrelated and, at times, disjointed.

The solution:

Rebellion Group created a comprehensive “Break Boundaries” campaign designed to boost visits, engage individual, corporate, and foundation donors, and push outreach to educators and schools. Our campaign included social and paid media, the development of group-specific pitch decks, and revamping its donor site for a faster user journey and improved conversion rates.