Political campaign strategy & voter targeting.
Winning votes starts with understanding minds.
Demographics only tell part of the voter story. Understanding how they think, what language moves them, and what triggers a backfire is what wins races.
Using our proprietary behavioral intelligence and psycholinguistic targeting methodology — first deployed at presidential scale in 2004 and continuously refined since — we map the psychological and moral foundations architecture of every meaningful voter segment. We identify the vocabulary, moral frameworks, and decision mechanisms that drive each cohort, then deploy the strategy, creative, and technology to meet voters where they are and move them. The goal: to succeed in the highest-stakes persuasion environment there is: a political race.
Our political practice is built on the combined expertise of BJ Kito and Dr. Christopher Nocera. BJ, Rebellion Group’s President and Chief Strategy Officer, is the inventor and architect of the strategic intelligence system that powers everything we do, turning market forces, audience reality, language, timing, and consequence into strategies built for real-world action. Dr. Nocera, our Chief Data Scientist, is a cognitive psychologist trained at Harvard under Steven Pinker, bringing academic rigor in psycholinguistics and behavioral science directly to how we build voter segmentation, message testing, and persuasion scoring. Together, they represent a combination of strategic architecture and behavioral science that doesn’t exist anywhere else in political consulting.
We are party agnostic. We work across the full spectrum of electoral politics — federal, state, and local — bringing the same depth of behavioral intelligence and the same commitment to winning to every candidate and cause we take on. What we bring to the table doesn’t change based on who’s at it.
From data analysis and voter file targeting to message development, behavioral creative, and full campaign execution across TV, digital, mail, SMS, and other platforms, we build campaigns designed to persuade at every level of the ballot.
Services include, but are not limited to:
- Voter Behavior Research & Segmentation
- Psycholinguistic Message & Vocabulary Development
- Moral Foundations & Cohort Mapping
- Data Analysis & Voter File Targeting and Scoring
- Behavioral Creative (Broadcast, CTV, Digital, Mail, SMS)
- Persuasion Funnel Architecture
- Message & Media Strategy
- Full Campaign Creation & Execution
- GOTV Behavioral Sequencing
