CHESHIRE — The big game is the worst place to judge an idea. So we predicted what would happen after the final whistle…Using XQ™, Created by BJ Kito
The championship broadcast amplifies everything – attention, reaction, and distortion.
It’s the biggest stage in advertising, but it’s also the noisiest. When budgets peak and expectations spike, even well-made ideas can appear stronger than they are.
To understand what actually lasts, we evaluated game day advertising before they aired (for the first time ever), measuring how ideas behave once the spotlight fades and pressure sets in.
This isn’t a recap. It’s a stress test.