The Insight:
Making a cocktail feels good. It’s more personal than opening a can, and it shows you care more about what you’re drinking than how much of it you drink. With RIPE, you have a convenient way to make drinks to your liking for any occasion.
The Solution:
Having identified that beauty is in the eye of the beholder (read: drinker), we embraced individuality. Not in a wacky, out-of-touch, corporate sort of way. But rather in a way that de-emphasizes the importance of cocktail mix and highlights the moments in which it’s consumed.
MORE ACTS OF REBELLION
