Print and Out-of-Home (OOH) advertising are still valid ways to reach consumers, business customers, and prospects to achieve brand awareness and drive digital conversations. In terms of print, magazines, newspapers, and direct mail represent excellent options for getting your message into your audience’s hands. By aligning with publicly trusted content, you can position your company as a thought leader and serious player in the space through leveraging demographically aligned publications.
OOH offers a wide range of ways to connect, including billboards, transit, street furniture (think bus shelters, benches, kiosks, and newsstands), digital and in-store signage, posters, and experiential advertising, like pop-up shops, interactive installations, and street team activations. OOH is known for its ability to generate high visibility and broad exposure, making it a valuable complement to other advertising channels. It is particularly effective for building brand awareness, reaching a local audience, and creating a strong visual impact. It also incorporates digital elements, such as programmatic buying and dynamic content, to enhance targeting and engagement.
Traditional Advertising Services
As mediums evolve, we keep close tabs on what is most effective, to whom, and where. Combined with a customized digital landing page/vanity URL, we track site visits from print advertising or couple the approach with a programmatic campaign to ensure individuals reached by a print piece are also exposed to digital follow-up.
The Process
Print advertising won’t do much without a solid strategy. To start, we identify key publications and negotiate optimum frequency and circulation rates with publishers to further expand awareness within location/radius-specific magazines/dailies. Specific publications are selected by the broadest circulation reach to our target audience to maximize impact and awareness. To ensure our target audience consumes your advertising content, publication selection is informed by content relevance, demographic reach, and delivered audience rates.