The Insight:
Research revealed that competitors each had an overarching brand platform grounded in the brand’s values and their customers’ needs (think Corona’s “Find Your Beach” campaign).
The Solution:
The Rebellion Group developed the “Life is Short, So Add Some Flavor” brand platform in which every touchpoint — from TV and radio to POP and billboards — reinforced the platform’s message.
The Results:
Overall numbers since the introduction of “Life is Short, So Add Some Flavor” show that:
+40M
Relevant audiences viewed the client’s paid ads over 40 million times and counting, driving over 580,000 clicks to their website.
69%
Social profile views increased by over 69% and engagement skyrocketed, creating relationships with influencers and ambassadors who promote the Bird Dog flavors to their fans.
120%
Conversion actions increased by nearly 120% on Bird Dog Whiskey’s website.
MORE ACTS OF REBELLION
